My story

In 2018, I felt more than prepared to start my own business! I had been dreaming about it my whole life! …and finally, I was going to be my own boss.

I felt the wind under my wings, pure freedom in my heart, and very proud of myself for being so well prepared; I had excellent reflexology tools in my fingertips, a Master’s degree in marketing in my back pocket, and about 7 years of experience in working as a brand strategist!

Girl, I thought I knew it all. And that no one could stop me… Until, I almost did.

You see, when I started my business, I knew absolutely nothing about the inner work of being an entrepreneur.

Sure, I was used to working behind the corporate logos and do my job well, but I was a rookie when it came to being visible, and having the guts to actually sell myself.

I also knew diddly-squat about the emotional triggers that would show up when expressing my voice in social media, or when becoming visible with a purpose that made me feel so vulnerable and so exposed.

If that felt icky, it was nothing compared to asking for money in return to my services. My relationship with money in the beginning of my entrepreneurial path was more like a scary, anxiety awakening necessary evil than the abundant supportive masculine energy that I allow it to be in my life today.

I personally also worked a lot with co-dependency issues, “the good girl syndrome”, when I noticed how important it was for me that everyone would like me and that everyone would understand the value of my services… Spoiler alert! “Wanting everyone to like you” is the path to self-abandonment. Learning good boundaries and working on your worthiness is the opposite of that.

As for my reflexology body healing tools, they really showed me the way to self-discoveries. My body was like a map showing me the next area to focus on. I ended up reading a lot about the chakra’s and the work of Caroline Myss. Often times, before I became aware of something, my body and nervous system would react with fear and give me all kinds of cramps.

To sum up, I was lucky to find excellent mentors and guides - just in time. However, opening up to feel supported was a process in itself! We highly independent and strong women are very much beginners in receiving support. Well not you of course, but maybe someone you know?

I also started reading all the self-help books about entrepreneurship that resonated with me, learned to coach myself to ask myself better questions, and tune into feminine business tactics that felt much more respectful of my sensitive nervous system.

I’m happy that the entrepreneurial path turned out to be such a rewarding growth and self-discovery path, because it keeps me hooked and totally invested in the game! There is always new things to tackle that keep me humble and new potential to be found in myself! Every day I am determined to stay connected to my heart and soul, and keep asking questions like what is it that I truly desire to create more of in this world.

Today, I am proud to say that that I have created a business that financially supports me, allows me to travel, nurtures and supports my creativity and doesn’t require me to live in an emotional roller coaster of any kind. No sleepless nights, nor working overly hard. Finally my company works for me and not the other way around!

All in all, I learned to reclaim my self-worth time after time, give myself permission to succeed, lean into my feminine powers, and start the path towards becoming who I came here to be.